Together with leaders, we work towards a common goal: challenging the brain while touching the heart. Through qualitative strategy and creative designs, we transform brands to shift categories.
Through in-depth research, discussion, expertise and personal intuition, we develop qualitative brand strategies that will align your objectives with your actions.
Shifting from intangible to tangible: we design the creative tools to engage meaningfully with your ecosystem. We develop outstanding design tools that allow your brand to connect with the world around you. We move your brand forward, and transform it to be a continuously evolving brand, one that adapts to life and shifts categories.
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Brand Assessment
Competition Analysis / Benchmark
Trend Analysis
Target Audience & User profiles
Brand Positioning
User Journey
Brand Mission & Vision
Brand Pillars
Brand Purpose
Brand Story
Action Plan
Logo Creation & Brand Guidelines
Logo, typography, color palette, graphic elements, etc.
Print Expressions
Basic stationery, packaging, publications
(catalog, lookbook, annual report,etc.).
Digital Expressions
UI/UX (website, app, etc.)
We’re your biggest supporters
This phase is an extension of our relationship with our clients. We work hand-in-hand to support the brand by acting as consultants, art directors, and overseeing everything from planning to implementation.
We will dig into the history of the company, research the market, analyse the users in order to create a unique positioning for the brand. From this research, we will define the brand purpose and story, which will be turned into a clear action plan. We will then translate this story into a full brand language, with all the needed tools for an impactful journey.
At the stage where your idea needs to finally be tested on your audience? We will create all elements needed for the brand to finally launch. Our objective is to understand the founder’s vision and translate it into creative tools to bring it to life.
We will act as your thinking partners, by conducting bi-monthly meetings. Together, we will challenge the existing and develop an ongoing strategy with clear actions to respond to your business needs, and create all necessary deliverables to move your brand to the next level.