What drives her? Moving people by challenging defined categories. Raya acts as the right brain, the creative side of MFB.
She strongly believes that powerful stories can change people, and that emotions translate to actions. After a degree in graphic design from the American University of Beirut (Lebanon) in 2007, she followed her passion for stories and immersive experiences by moving to London for the Central Saint Martins MA in Narrative Environments
Raya the worked on a series of exciting projects across Paris, London and Amsterdam for clients that seek to push the boundaries of what’s next. Projects with Louis Vuitton, Selfridges, Lacoste and Maje, led her to win the Dutch Design Prize and the Most Enterprising Project award.
She decided to move back to Lebanon and start a studio with her sister Lara. Made For Brands was born to elevate brands across the Middle East and beyond.
Raya is grateful for what MFB has become — a business of thinkers and doers building long-term partnerships with clients in various industries and countries.
More recently, Raya has become the country representative for Ladies Wine & Design, a global non-profit initiative that aims to empower women & non-binary creatives around the world in their leadership roles. Raya is also part of the Empower tribe, bringing together women entrepreneurs in redefining what it means to be a leader.
What excites her? Working hand-in-hand with inspiring entrepreneurs and building meaningful relationships with them. Lara acts as the left brain, the strategic side of MFB.
She believes that brands have the power to bring people together, trigger emotions and shift perspectives. They have the unique ability to create communities across the world, irrespective of culture or location.
Lara graduated with a BA in business from LAU Beirut and an MA in Marketing from the business school EM Lyon.
She specialized in luxury marketing by working in Paris, for Cartier and Chanel for several years, where she explored how brand personalities have the power to act as the main drive for the company’s vision and strategic growth. Her passion for luxury comes from her love for beauty, aesthetic in every detail and the permanent pursuit of excellence that allows brands to continuously reinvent themselves while remaining timeless.
The challenge of navigating in an industry that is highly competitive and extremely demanding enabled her to strengthen her discipline, love for challenge and hard work.
Lara’s curiosity, professionalism and unique smile turn strategy into a magical journey.
She is grateful MFB has become the thinking partner of companies in various industries around the world.
Lara is part of the Empower tribe, bringing together women entrepreneurs to discuss strategic topics, and an active member of WLA (Women Leaders Association) that is supporting women-owned businesses in Lebanon.
What motivates her the most? Curiosity and enthusiasm for learning new things. Gina is a keen learner always ready to challenge herself with new experiences.
Gina has spent the last 10 years exploring design in all its shapes, stages and forms. To say that her work experience has been diverse is an understatement. She’s been on various ends of the cycle: graphic design studio, printing press, jewelry design, marketing, handling social media accounts, and she even worked on merchandising set ups for events.
In parallel, she also launched her own label of handbags for which she developed a special collage technique.
She earned her Master’s degree in Graphic Design from the Université Saint Esprit Kaslik (USEK).
Gina also happens to be a dog lover and a mom of a German shepherd called Kaiser.
She loves to travel and discover new civilizations and never misses a party!
Curiosity fuels everything Razane does, whether diving into a new design project or becoming immersed in a story that stretches the imagination. A natural observer with an eye for details, loves the challenge of creating designs that don’t just catch the eye but tell a story. Believing that great design is rooted in a powerful visual experience, Razane is passionate about building immersive worlds through Branding, Web design and Character Design, fields that she fell in love with while studying at the Lebanese American University.
When it comes to inspiration, Razane brings the same curiosity to personal interests, often finding sparks in fantasy series and thought-provoking films, diving deep in every plotline and recently finding her passion in reading books. This drive to explore and understand infuses her creative process. Outside of design and storytelling, Razane is a big Formula 1 fan who never misses a race and always keep up with the latest action on the track.
Driven by a love for storytelling, she sees every design as a chance to build a world of its own. After earning her Bachelor’s degree in Graphic Design, she discovered that her favorite part of every project isn’t just crafting the final visual—it’s the ideation behind it. Her creativity was first shaped by years spent immersed in fantasy novels, which later translated into wanting to give life to her imagination visually. Having worked in advertising before transitioning into branding, she enjoys exploring new perspectives and continuously refining her design process.
Beyond design, she has a habit of photographing anything that catches her eye, always finding inspiration in the world around her. Any color palette featuring blue is guaranteed to have her attention. She also enjoys following tennis, has a special love for animals—especially cats—and believes a good cup of coffee/tea is the perfect companion to any creative session.
With a degree in Cinema and Television from the Lebanese University, Sarah brings a storyteller’s eye and a strategist’s mindset to her role as a social media manager. Over the past eight years, she has worked across the marketing and communications fieldcrafting content, building brands, and creating campaigns.
Her experience spans local and international markets, including several years working in the Canadian market as a marketing and communications specialist.
Sarah is passionate about helping clients reach their goals through smart, engaging, and impactful digital strategies.
Creativity and the drive to tell meaningful stories through design and content are what motivate Rita-Lynn.
She’s a passionate Junior Graphic Designer and Content Creator with a flair of blending visuals, strategy and storytelling.
Beyond her 9-5, she runs a handmade stationery brand where she explores a more personal side of creativity through bookbinding, illustration and product design.
She’s also pursuing a Bachelor’s Degree in Marketing, which fuels her strategic thinking and helps her bridge the gap between creativity and communication.
Her background spans digital art, traditional illustration, branding, packaging and video editing, all rooted in a love for visual storytelling.
Always experimenting, always learning, creativity is at the heart of everything she does!
With a degree in Graphic Design, Maria is passionate about art, photography, film, and visual storytelling. She enjoys exploring different forms of art, especially through design and art direction, creating work that connects people through meaningful ideas and authentic experiences.
To her, art is both an escape and a way of preserving memories.
Her current goal is to build a creative business where she can share her art in many forms, creating work that inspires others while telling her own story.
of Beirut