What drives her? Moving people by challenging defined categories. Raya acts as the right brain, the creative side of MFB.
She strongly believes that powerful stories can change people, and that emotions translate to actions. After a degree in graphic design from the American University of Beirut (Lebanon) in 2007, she followed her passion for stories and immersive experiences, which led her to Central Saint Martins (London) for an MA in Narrative Environments.
Raya worked on a series of exciting projects across Paris, London and Amsterdam for clients that seek to push the boundaries of what’s next. Projects with Louis Vuitton, Selfridges, Lacoste and Maje, led her to win the Dutch Design Prize and the Most Enterprising Project award.
She decided to move back to Lebanon and start a studio with her sister Lara. Made For Brands was born to elevate brands across the Middle East and beyond.
Raya is grateful for what MFB has become a business of thinkers and doers building long-term partnerships with clients in various industries and countries.
More recently, Raya has become the country representative for Ladies Wine & Design, a global non-profit initiative that aims to empower women & non-binary creatives around the world in their leadership roles. Raya is also part of the Empower tribe, bringing together women entrepreneurs in redefining what it means to be a leader.
What excites her? Working hand-in-hand with inspiring entrepreneurs and building meaningful relationships with them. Lara acts as the left brain, the strategic side of MFB.
She believes that brands have the power to bring people together, trigger emotions and shift perspectives. They have the unique ability to create communities across the world, irrespective of culture or location.
Lara graduated with a BA in business from LAU Beirut and an MA in Marketing from the business school EM Lyon.
She specialized in luxury marketing by working in Paris, for Cartier and Chanel for several years, where she explored how brand personalities have the power to act as the main drive for the company’s vision and strategic growth. Her passion for luxury comes from her love for beauty, aesthetic in every detail and the permanent pursuit of excellence that allows brands to continuously reinvent themselves while remaining timeless.
The challenge of navigating in an industry that is highly competitive and extremely demanding enabled her to strengthen her discipline, love for challenge and hard work.
Lara’s curiosity, professionalism and unique smile turn strategy into a magical journey.
She is grateful MFB has become the thinking partner of companies in various industries around the world.
Lara is part of the Empower tribe, bringing together women entrepreneurs to discuss strategic topics, and an active member of WLA (Women Leaders Association) that is supporting women owned businesses in Lebanon.
What excites him? Exploring & unlocking new abilities. Rawad is always ready for what’s coming to take on new challenges.
Rawad joined Made for Brands Team in 2021 as the first male senior designer in our studio history. This special male status combined with his easy-going personality, allow him to create special bonds with each client.
He earned his BA and MA in Advertising & Graphic Design from the Academie Libanaise des Beaux Arts (ALBA) in Beirut.
Rawad worked at INDEVCO as an art director. In 2018, he was part of the ILEAD innovative Leadership group, before joining our team.
Rawad is a fervent animal rescuer and animal lover; whether there’s a bird on our terrace or pets on his dad’s agricultural lands, he never misses a chance to show his love to his fury friends.
Always up to new discoveries and talents explorations, Rawad’s revealed his most recent prowess in juggling.
From a hobby to profession, social media has become a big part of her life. Joyce helps brands tell their stories and reach new audiences by creating and optimizing social media strategies that reflect the brand’s identity.
After a degree in Audio-Visual arts, Joyce decided to immerse herself in the film industry and get hands on experience from skilled professionals.
She had the chance to work on award-winning short films that toured the world, from Los Angeles, Venice, AL Gouna, Beirut and many more.
During these years, she found herself documenting her journey on social media and got the chance to manage her first account where she worked on strategies that enhanced the brand’s social media presence. She created digital magazines, produced short videos and built an engaged community.
She embraced her “right-brained” creative mode to dive deeper in the social media world and is on a mission to help brands understand the power of growing an online presence.
Outside of work, Joyce is always seeking new adventures. She loves adrenaline and is a big fan of motorsports. She can’t imagine life without entertainment and is always up for a nice little dance party.
Published artist, photographer, filmmaker, Rawane is what we can truly call a multi-disciplinary designer. Her works made it to international publications and festivals.
With more than twelve years of experience in the field, she has worked with leading international advertising agencies such as Ogilvy & Mather and Geometry Global, international clients such as McDonald’s, Pringles, Coca Cola, Volkswagen and a number of renowned local agencies and brands. Her major skill sets lie in art direction, brand identity design, and brand activation.
In 2018, Rawane co-founded Sustain the World, an award-winning non-profit organization that focuses on driving climate action while empowering women and youth.
Outside of work, Rawane is a mother of four cats and is trying her hardest not to add a puppy to the mix.